Most Facebook Marketers, Businesses, and Brands don’t like people sending them unsolicited friend requests especially when they already have Facebook friends who are more like potential customers.
That’s where the quest of converting your personal Facebook profile to something that looks like a page by activating the follow button comes in, enabling new clients to follow you.
This upgrade is very much necessary for businesses, brands, or famous persons who don’t want to go through the stress of getting a page for themselves.
Some of the benefits of adopting the follow button for your brand or business are:
- People who follow you can see your updates on their news feeds.
- Unlimited amount of followers bypassing the usual Facebook 5000+ friend limit.
- All your friends automatically become followers on conversion.
- Followers can share your posts and attract other followers
- Unfriending someone doesn’t remove them from your followers list unless you block them
- People who send you a friend request automatically become followers unless you block them.
- You’ll gain more exposure in the news feed due to the Facebook news feed algorithm and lots more…
Now that you’ve seen some of its benefits, you can proceed let’s show you how to turn on the follow button on your profile.
How to Add a Follow Button on Facebook
- Open either your Facebook or the Lite app
- Click on the 3 Horizontal lines at the top right-hand side, and a drop-down menu will appear
- Scroll down to Settings
- Find and click on “How People Find and Contact You“.
- Change the selection in the “Who can send you friend requests?” option to the “Friends of Friends“
- Next, go back to settings and click on “Followers and Public Content“
- Select “Public” under the “Who Can Follow Me” section.
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